We know its counter intuitive, but we always feel a need to promote ourselves. Whether personally or even as a Church. We feel like we need to put right in the forefront that WE are the ones putting on an event or that WE are involved and should have some of the credit. The rationale is that if we don’t, nobody will know — that if we don’t, all our efforts will be for nothing. But we KNOW that’s not true. And we know how much more authentic and blatant it is to the right people when we DON’T promote ourselves. Those people know. They notice.
So what if we started doing the good things we do in the community without announcing from up front who we are and what we’re about? What if we let the actions stand for themselves? What if we’re forced to let people know, one at a time, when they ask us, what we’re about and who we are? What’s the worst that could happen? What’s the best that could happen?
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